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You mean "Point Of Sales"

About bridging online and offline experiences in the Point of Sales
About avoiding the mistake to regard an online and offline offering as two opposing sides
About defining the right border between the use of available data about the customer to welcome him or letting drive by himself his own shopping experience
About making recommandations based on the IT framework (data, content available, needed API...)
About thinking the new technologies (Ledscreen Lcd screens, interactive technologies, wahoo effects..) in the scope of the project and the target ....in order to provide ROI !